I notice the everyday details.
Working as a NICU nurse shapes how I approach care, routines, and communication. I can bring that lived experience to content for scrubs, work essentials, and everyday lifestyle products.
NICU NURSE · UGC CREATOR · HEALTH & WELLNESS
I'm Alissa — the nurse and creator behind @nurse.liss. I create original product videos for brands and share nursing, health, wellness, and everyday moments with my community.
BASED IN VIRGINIA · CREATING EVERYWHERE

THE PERSON BEHIND THE PAGE
I'm a NICU nurse based in Virginia and a UGC content creator with a love for health, wellness, and capturing the small moments that make life feel like me.
My content shares a glimpse of nursing life alongside health, wellness, and everyday routines. I create my own Reels from concept to final edit, bringing a personal perspective to every video.
Whether you need original content for your channels or a collaboration on mine, let's create something that feels natural to your brand and my voice.
WHY BRANDS WORK WITH ME
My perspective starts with life as a NICU nurse, a passion for health and wellness, and the everyday routines I share online. I bring that same personal touch to the content I create for your brand.
Let's find your brand's story ↗Working as a NICU nurse shapes how I approach care, routines, and communication. I can bring that lived experience to content for scrubs, work essentials, and everyday lifestyle products.
From getting ready to winding down, I build concepts around moments that make sense for the product. The goal is a natural introduction with a clear message.
I handle the concept, filming, and editing myself. We agree on the brief and deliverables, then you review the content before final delivery or posting.
One of my nursing TikToks reached 86.4K views and 6,700 likes, as shown in my October 20 screenshot. It is one example of audience response, rather than a promise of campaign results.
A GLIMPSE AT MY COMMUNITY
A snapshot of my social channels.
Figures supplied October 20, 2026.
followers
views · Sep 20–Oct 19
followers
total account likes
UGC CONTENT CREATION
Original content made for your brand's channels.
Concept, filming, and editing by me.
Looking for videos your brand can share? I create UGC-style content that introduces your product through my own voice, visuals, and everyday perspective. Choose a format that fits your campaign, and we'll shape the brief together.
A closer look at your product, its features, and how to use it. Unboxings, first impressions, and simple demonstrations with a clear focus.
Get-ready-with-me, work-bag essentials, and everyday routines that give your product a natural place in the story.
Product close-ups, styled footage, and voiceover storytelling, edited into a vertical video your team can share.
On-camera impressions based on products I've actually tried, with a message grounded in my own experience.
THE PORTFOLIO
Sample UGC and selected social content.
Play the product sample here or explore my TikToks.
UGC IN ACTION / PRODUCT & LIFESTYLE
A short at-home product video featuring Bloom Pop, with close-up shots, pouring footage, and on-screen captions.
Sample UGC — not a paid partnership.
Let's create a video for your brand ↗LIFESTYLE IN ACTION / EVERYDAY ROUTINE
A glimpse into my getting-ready routine, from skincare to the finishing touches. Everyday moments brought together in a short vertical video.
Personal content · lifestyle portfolio example.
Let's bring your brand into the routine ↗LET'S MAKE SOMETHING LOVELY
Original content for your brand.
Or a personal introduction to my audience.
I create the content. Your brand shares it.Finished assets delivered to your team; posting on my accounts is a separate service.
CHOOSE HOW LONG YOU SHARE IT
Video creation is priced separately from usage.
First 30 days of organic use are included.
Post the finished video on your brand's agreed Instagram or TikTok accounts without ad spend. The license covers the time the post stays live; boosting requires paid usage.
Run the finished video as an ad or boosted post from your brand's agreed Instagram or TikTok accounts. Organic use for the same period is included in this add-on.
| License duration | Organic only | Paid ads + organic |
|---|---|---|
| 30 consecutive days | Included | Custom quote |
| 90 consecutive days | Custom quote | Custom quote |
| 180 consecutive days | Custom quote | Custom quote |
Usage is quoted per licensed video based on duration and campaign needs. Paid usage includes organic use for the same period. Photo licensing is quoted separately.
PLAN YOUR PACKAGE
1 original video · Custom quote available
30 days · Organic posts only
Your brand, introduced on my page.Packages include content creation and posting. Reel packages cover one platform.
Custom packages available for UGC creation and influencer partnerships. Reach out to discuss campaign goals, deliverables, and usage needs. Products supplied separately. Final scope, usage and posting dates confirmed before booking. Reach, engagement and sales are not guaranteed.
THOUGHTFUL PRODUCTS. A NATURAL FIT.
I welcome gifting opportunities from nursing, health, wellness, and lifestyle brands that fit my interests.
PR gifts: Products sent without an agreed collaboration are accepted for consideration, with no guaranteed post, review, or content delivery.
Select gifted collaborations: I consider product-for-content partnerships on a case-by-case basis, depending on the product, its value to me, and how well it fits my interests and content. Acceptance is not guaranteed. Any content deliverables, posting requirements, and usage rights must be agreed upon in advance.
For guaranteed content outside an agreed gifted collaboration, please explore my paid partnership packages. Paid advertising rights are quoted separately.
Contact alissacraftonugc@gmail.com for gifting inquiries.
FROM FIRST HELLO TO FINAL CONTENT
Share your product, campaign goals, timeline and the kind of content you have in mind.
We'll agree on the creative direction, deliverables, usage and a package that works.
I handle the filming and editing, with a review before delivery or posting.
YOUR NEXT COLLABORATION STARTS HERE
Have a brand, a product, or an idea you think I'd love?
I'd love to hear about it.